Ah, that balance of work and family life has never been more off-kilter since I have been working on our Mamachic business this past year. I’m sorry you haven’t heard much from us at 4 For The Road — but you can go to the Mamachic blog, where I’ve been carrying on a torrid blogging affair.

We are just 1 day away from the end of our crowdfunding campaign, and we’re super close to our stretch goal! If you haven’t visited our page yet, take a look and see what’s been consuming me for the past year!

Support Mamachic on KICKSTARTER now >>

So many thrilling things have fallen into our laps in the past month, but I will say that it took a fair amount of preparation to meet these “surprises.” I’m so excited to share these with you.  And I promise — photos of Max and Eva are coming soon :)


1) A FORBES REVIEW. My best friend and newswoman Mitra Kalita connected me with her colleague Jenn Choi, a children’s play and productivity columnist for Forbes.com and blogger on Toys Are Tools. I was simply hoping Jenn could help me brainstorm some PR/marketing pitches to other media outlets. As I explained my journey in creating the Mamachic to her, she became intrigued and asked me to send her a sample. Upon receiving it, she told me she loved her Mamachic, called it magic, and the next day I was featured in Forbes.


2) GOOD MORNING AMERICA’S SHARK TANK WIN.  A producer from ABC’s Good Morning America found the Mamachic Kickstarter page and emailed me, asking if I’d be willing to be in a Shark Tank segment with a Mother’s Day theme. Uh, does a fish have lips? YES YES YES!!! Equal parts terrifying and enthralling, I was reeling with figuring out details when she came back to me and said they changed their theme, but they’d keep my info for future segments. “We really liked the Mamachic,” she reassured me. Momentarily deflated but somewhat secretly relieved, I figured it was all for the best… when lo and behold, she called me this past Wednesday saying, “We want you to fly out tomorrow so you can be on the show Friday.” GAH! I found myself scrambling to overnight Mamachic samples to product testers around the country, figuring out logistics with childcare as well as ironically canceling a previously-planned trip to New York with my kids.

I was sleep-deprived by the time I got to my hotel in Times Square, endlessly rehearsing the approved pitch that the producers were keen on keeping under 20 seconds. How did it go? You be the judge (along with Shark Tank‘s Robert Herjavec).

Whew! It was a relief that I didn’t screw up my few minutes of live TV, unlike the two years I fudged-up big time in Sacramento. End-to-end, the whole experience was unbelievably satisfying. And fun. And… it made me miss TV. For all the fun, zany people I get to meet…

Screenshot 2015-05-19 02.22.43

3) I MET FUN PEOPLE. In the ABC Studios bathroom, I ran into sweet-as-can-be style maven Gretta Monahan, who was there doing an army wives makeover segment; she stopped in her tracks, oohing and ahhing at the Mamachic. She even snapped a few phone photos of me wearing it (still in the bathroom) before I went out for my Shark Tank segment. After I won, I got this tweet:

Also, Robert Herjavec couldn’t have been nicer, as he actively chatted with my “rival” entrepreneur Abby and I before our segment. We shot this fun and cheesy boxing-themed promo with Abby and I as opponents with huge blow-up gloves, and Robert as the ring ref! Abby and I were pretty much cracking up the whole time, and honestly Robert got into it as much as we did.  At one point, he put me in a headlock. For real.



4) SOME SURPRISE BACKERS CAME OUT OF THE WOODWORK. My family and close friends were on board from the start — none of this is at all possible without them. And sure, there’s an abundance of strangers who pledged to the Mamachic Kickstarter, and they obviously have high hopes for the actual product. That fact alone fills me with such joy. But when I started getting blips on my phone with Kickstarter notifications naming long-lost friends, childhood playmates, high school buddies, church youth group confidants, college dorm-mates and fellow Duke cheerleaders, I knew they were in it because they believed in me. Now with over 200 backers and counting, my heart feels ready to burst. Thank you. The generosity and trust that you have shown makes me want to work that much harder to make this happen.

5) WE HIT OUR GOAL OF $20,000 QUICKLY. Just over a week into the campaign and we were there! Amazing. Now I’ve set a stretch goal of $30,000 to accomplish some “reach” objectives, like creating in-store packaging and developing prints and patterns. I know that I — we — can do this. Who’s with me?

Support Mamachic on KICKSTARTER now >>


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Hello friends of the Hollicks!

We are so excited (and a teensy bit terrified) to announce that our crowdfunding campaign for the first production run of the Mamachic has begun! It’s real. No turnin’ back.


As longtime readers of our blog, you get first dibs on this product that we’ve been working on for the past three years. It’s our all-in-one versatile scarf that not only helps you with your mama-duties (nursing, burping, swaddling), it’s beautiful and soft too.

Thank you in advance for your support! It means the world to us Hollicks!

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